PT Lippo Karawaci Tbk (pertama kali didirikan sebagai PT Tunggal Reksakencana) didirikan pada tanggal 24 Oktober 1990 sebagai anak perusahaan Lippo Group. Pada tanggal 5 Januari 1993, Lippo Karawaci meresmikan pembangunan kota mandiri pertamanya Lippo Village tempatnya di Curug dan Kelapa Dua, Tangerang, yang terletak 30 km sebelah barat Jakarta. Pada tahun yang sama, Perseroan mulai mengembangkan Lippo Cikarang, sebuah kota mandiri dengan kawasan industri ringan yang terletak 40 km sebelah timur Jakarta. Selanjutnya Lippo Karawaci mengembangkan kota mandiri Tanjung Bunga di Makassar, Sulawesi Selatan pada tahun 1997.
Melalui penggabungan delapan perusahaan properti terkait pada tahun 2004, Lippo Karawaci mengembangkan portofolio usahanya mencakup Urban Development, Large Scale Integrated Development, Retail Malls, Hospitals, Hotels & Leisure serta Fee-based Income.
Saat ini PT Lippo Karawaci Tbk sedang membutuhkan kandidat untuk mengisi posisi:
Head of Content and Communications Strategy
Job Brief:
- We are currently looking for a passionate leader to join our Marketing Team as The Head of Communication & Content Strategy who will drive marketing communication and strategy for product launches and marketing campaigns Job Description:
- Work with the Chief Customer Officer to develop and deliver a content creation and distribution strategy that serves the entire buyer journey across different personas, brands and geographies
- Manage a team of creative designers and media planners to ensure timely and relevant messaging delivered as appropriate
- Create and grow digital content library for consumption across multiple brand portfolio
- Own the content creation process and collaborate with key stakeholders around key content assets like ebooks, reports, video, infographics, blogs and more
- Collaborate with different teams in marketing, sales, product marketing and other stakeholders to develop content that educates and excites our audience
- Own content measurement and track how content sources and influences pipeline and revenue
- Help develop and evolve our editorial style guide and tone guidelines to ensure a consistent brand voice
- Serve as our in-house editor for internal and external content
- Create powerful, strategically centered narratives for all Lippo Karawaci products
- Leverage insights, ideas and content from cross functional teams
Job Requirements:
- Bachelor/ Master Degree
- Have 7 years relevant experience, preferably in consumer goods, direct selling, or lifestyle brands
- Excellent execution skills ability to set clear objectives, hold teams accountable, and motivate them to consistently hit deadlines with quality work
- Excellent digital brand building and marketing skills and vision with a proven ability to institute new innovative ways to reach the customer on their own terms
- Strong leadership ability and track record of inspiring teams to achieve more
- Ability to develop, manage, and execute a comprehensive content strategy that encompasses brand and product elements
- Experience leading editorial content programs.
- Strong track record of successful developing compelling content on-time
- Creative, tough, high-character, relentlessly focused, and able to work hard in a fast-paced, ever-changing environment
- Work Location: Karawaci
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